SWOT

The distinction between open innovation and closed innovation is determined by the way in which innovation is created. While a closed innovation is developed in a self-contained company environment, open innovation incorporates external knowledge into innovation...

Rather than developing methods to address problems as they occur, the effort in this paper is to formulate methods based on an explicit theory. Methods developed in this way have more scientific rigor because underlying propositions...

Customer expectations are changing. Customers expect brands to deliver service and value in any channel, irrespective of the channel or what kind of industry or product your brand represents. As customer expectations change, a new commercial...

Dette modul introducerer en overordnet forståelse af forretningsmodeller og principper for, hvordan man arbejder med udvikling i praksis.